Bored by the treadmill? Cross about cross-training? When it comes to getting fit, the gym isn’t everyone’s cup of tea so it’s interesting to see the proliferation of new fitness concepts across the capital.
For the frustrated prima ballerinas among us there is Barrecore which combines the essentials of a ballet class with targeting all-round fitness and working specific muscle groups. It draws on a variety of fitness regimes such as high intensity interval training and asana yoga to provide a progressive programme of classes.
Intriguingly, one new concept in the capital which was conceived not primarily as a fitness offer is attracting people for just that reason. Chel-Ski – ‘where London meets the mountains’ – essentially uses a huge broad conveyor belt which replicates the slopes by tipping to steepening angles and speeding up to mimic an accelerating downward descent.
It is also a phenomenally good work-out for the muscles that are intrinsic to skiing. Whereas on a dry slope you might be skiing for, say, a minute before you reached the bottom, the Chel-Ski machines mean you can ski for pretty much an indefinite period of time. For legs in the skiing position for minutes on end, it brings a new meaning to ‘feel the burn’.
From a property perspective, the rise of these concepts is interesting as they are relatively premium activities (single sessions at Chel-Ski and Barrecore cost from £40 and £28 respectively), but they often occupy premises which have a modest cost profile and are not in prime locations. Chel-Ski is located on an SW6 light industrial estate and Barrecore occupies a variety of spaces including lower ground floors – basically space which is often not the most attractive to many other users.
It also illustrates how the health & fitness sector is diversifying and that landlords need to be aware that they shouldn’t just be thinking about traditional gyms when they consider who could be right for space.